“Audience is the new keyword.” A pretty bold statement for those who have lived and breathed keywords in digital marketing. In this week’s episode, Jon Kagan takes us through how search has changed over the years and where he sees it going in the years to come.
Jon Kagan, on Twitter under the handle @JonKagan, has been working in the digital marketing field since 2005 and is currently the VP of Search and Biddable Media at 9rooftops. Prior to this, he ran search marketing teams at Mediacom, Forbes, and Digitas. In 2013, Jon received the Google Search Excellence Award and more recently he’s been named among PPC Hero’s Top 25 Most Influential PPC Experts. Jon is a regular contributor to Search Engine Journal and PPC Chats on Twitter.
Kevin Stagg is our Marketing and Customer Director here at Optily. He’s got nearly 20 years of experience working with both B2C and B2B brands, big and small, including international companies like Microsoft and Ding.
Resources:
Beyond the Keyword: Automation, audiences, and localization with Jon Kagan
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