From Inventory to Advertising: The Key Metrics for eCommerce Planning in 2023

Tracking key metrics like inventory turnover, customer acquisition cost, and return on advertising spend is crucial for eCommerce planning in 2023. These metrics help optimize inventory management, marketing strategies, and customer retention. By leveraging these insights, businesses can make informed decisions, enhance efficiency, and drive growth.

Smarter Inventory Decisions: Navigating Out-of-Stock and Overstock Shocks

Effectively managing inventory is essential to avoid out-of-stock and overstock issues. Accurate sales forecasting, maintaining safety stock, collaborative planning with suppliers, and using data analytics can help retailers optimize inventory levels, enhance customer satisfaction, and boost profitability.

eCommerce 2022: what have we learned so far?

2022 has been challenging for eCommerce, with shifting consumer behavior, geopolitical tensions, and supply chain issues. Key trends include increased clustering of purchases around Cyber week, varied revenue growth across regions, and a return to physical stores impacting online sales differently by sector. Strategic marketing and inventory decisions are crucial for navigating these changes.

How data will transform your eCommerce business

Operational analytics can transform your eCommerce business by providing detailed data to better understand customer needs and market trends. This helps in optimizing marketing, improving decision-making, and adapting quickly. Conjura uses data science to streamline processes, identify target audiences, and enhance eCommerce performance through multi-channel data collection.

Scale faster with multi-channel data analytics

Multi-channel data analytics is essential for scaling eCommerce businesses. It helps understand how customers find your site, track their journey, and optimize marketing strategies. Conjura’s multi-channel funnel collects data from all digital channels, offering insights for better performance. This approach ensures data-driven decisions, reduced risks, and enhanced business growth.

Unlock the value in your LTV data

Unlocking LTV (Lifetime Value) data enhances eCommerce by focusing on increasing average order value (AOV), improving gross margins, boosting repurchase rates, and reducing customer acquisition costs (CAC). Conjura’s tools analyze these metrics, offering insights to drive profitability and efficiency through data-driven decisions.

Is it time to internationalize?

Expanding internationally requires addressing new payment processors, warehousing, and customer expectations. Key readiness indicators include strong Average Order Value (AOV), positive reviews from various regions, higher repurchase rates, and consistent international orders. Ensure AOV covers delivery costs and have localized websites.

Five Bullet Friday: James Hill

Explore James Hill’s transition to GA4, reading on Saladin, sports highlights, teamwork at Conjura, and family inspirations. Get insights.

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