A Match Made in Data: 5 Mistakes to Avoid When Building Your Analytics Dream Team
Many businesses struggle with data analytics due to unrealistic team structures, suboptimal tools, lack of focus, poor hiring, and impatience.
E-commerce Excellence: Good CMO vs. Bad CMO
The key to a successful CMO in e-commerce is being data-driven rather than purely creative. Learn the crucial traits and strategies.
How Data Driven Are You Really?
Discover the true impact of data on e-commerce success by understanding and leveraging key performance indicators (KPIs) for optimal growth.
How CFOs Can Use Data During a Fundraise
Explore how data-driven strategies are transforming M&A due diligence and the evolving role of CFOs in securing funding.
Using Digital Due Diligence for M&A
Explore how data-driven strategies are reshaping M&A due diligence, focusing on data transparency, predictive modeling, and growth insights.
Actioning Analytics: To Buy or to Build?
Learn the pros and cons of building vs. buying an analytics function for your business, and explore four different options.
How to Know if Your Business is Ready for an Analytics Platform
Is your business ready for analytics? Learn the importance of customer data, team ownership, and solving key business challenges.
How to Organise & Use Your Data to Attract Investment
Learn why a data-led strategy is crucial for SMEs. Discover the importance of data in acquisition, solving challenges, and growth.
Why Data is Critical for Every E-Commerce Business
Learn why a data-led strategy is crucial for SMEs. Discover the importance of data in acquisition, solving challenges, and growth.
Avoid Complex Marketing Attribution Models!
Discover the pros and cons of rule-based and algorithmic attribution models. Learn why simple attribution may be best for you.
