How to Organise & Use Your Data to Attract Investment
Learn why a data-led strategy is crucial for SMEs. Discover the importance of data in acquisition, solving challenges, and growth.
Why Data is Critical for Every E-Commerce Business
Learn why a data-led strategy is crucial for SMEs. Discover the importance of data in acquisition, solving challenges, and growth.
Avoid Complex Marketing Attribution Models!
Discover the pros and cons of rule-based and algorithmic attribution models. Learn why simple attribution may be best for you.
4 Key Lessons for Pivoting to Subscription
Learn 4 key lessons for successful subscription services. Get the technology right, simplify membership models, and predict churn.
3 Customer Acquisition Shortcuts Stunting Your Growth
Maximize your eCommerce strategy with a Customer Lifetime Value approach. Acquire high-value customers and avoid shortcuts.
E-commerce Excellence: 4 Reasons to Prioritise Process Over Talent
Prioritize process over talent for business success. Learn how structured processes improve hiring and boost efficiency.
Building Your Data Architecture vs. Your Skincare Routine
Achieve flawless data insights with proper planning and maintenance. Learn tips for effective data architecture.
How Sophisticated is Your Approach to Customer Analytics?
Assess your customer analytics with 16 key questions. Improve data collection, integration, and insights for better performance.
UTM Parameters: Unlock Great Online Marketing Performance
Maximize online marketing with effective UTM parameters. Learn how to design tracking conventions for better data and performance.
Online Marketing: Customer Lifetime Value & Return on Ad Spend
Maximize online marketing value with frameworks for return on ad spend (ROAS) and customer lifetime value (LTV).
