How can busy Shopify store owners balance time and budget across Facebook and Google?
Managing budgets to make sure you’re spending where it matters across Facebook and Google Ads is a time-consuming process. We’ve just made it easy!
Are Facebook and Instagram leaving the EU?
Bold words coming from the Meta headquarters last week are putting a big question mark on the continuation of the platforms in the European region.
What is Google Performance Max?
In digital marketing, we always have to stay on our toes. New changes have been rolling for Google Ads called Performance Max and we’ll explain what it’s all about.
What’s happening with Google Analytics across Europe?
There’s been a lot of talk about Google Analytics in the past couple of weeks as it relates to GDPR. We’ve got an overview of the details so far.
A new chapter of online growth for Bookstation
case study results achieved Optily enabled the client to Grow ROAS 11.5x Bookstation saw a blended return on ad spend across Facebook & Google of 11.5x Convert 7% of users They achieved an overall 7% average conversion rate during a 12-month period Adapt to iOS 14 Alternate data sources and new strategies minimized the impact […]
16 eCommerce Marketing Tips to Help you Scale
Let’s recap 2021’s season of Optily Radio and the 16 expert takeaways from each episode.
10 Digital Marketing Tips to Jumpstart your 2022 Sales
A list of 10 Expert Digital Marketing Tips that will guarantee you successfully jumpstart your eCommerce sales in 2022. Check them out now!
Set up & Launch your Media Buying Funnel Like a Pro
Last month, Optily’s Brendan Hughes and Amy Coyle presented to over 40,000 attendees at the second Ecom World conference of 2021. If you missed it, here’s your chance to catch up.
Agency Growth Tactics for 2022 (Video)
Earlier this week, our CEO Brendan Hughes was joined by experts from Justuno, Builder.io, and Sendlane to present ways that agencies can ensure success for their clients in the new year.
Changes to Facebook Audience Targeting Coming in 2022
As digital marketers, we’re no strangers to big changes on the platforms we use on a daily basis. The newest one is coming to Facebook early next year and will impact the precision with which we can target audiences.
