Episode #4: May 6, 2021
Shopping Local Online: Know your customers, engage, and make it easy with Greg Sterling
Winning in Digital Ads
Optily Debuts Industry’s First Single-Click Ad Spend Optimizer for Small, Midsize Online Stores and Declares “stop wasting your time and ad spend.”
Cleaning Up with Optily
case study results achieved Optily enabled the client to +169% ROAS Increased their returns within just 2 weeks Prioritization Allocated budget to the best performing ads Optimization Automated recommendation application compounded the success Boost Ad Impact Scaled up the impact of their Google and Facebook Ads The Problem Based in Michigan, Image Wash Products, aka […]
Episode #3: April 22, 2021
Next Level Google Shopping: Smart Shopping, data, and resurrected funnels with Kirk Williams
Book Review: Ponderings of a PPC Professional
How often do you come across a true pager-turner–a book you simply don’t want to put down and get annoyed at every break you’re forced to take from it? And how often has that book been about business?
What’s new with Google Analytics 4?
Google has released its fourth version of Google Analytics, GA4. But is this new tool really worth your time and effort?
Episode #1: March 25, 2021
Funnels & Attribution: Right time, right place, and right person with Brendan Hughes
Giving Smartbox the gift of better results at the same budget
case study RESULTS ACHIEVED Optily+ enabled the client to Run A/B tests Ran Facebook’s Campaign Budget Optimization vs Optily+ 3.4x ROAS Increased their prospecting return on ad spend by a significant margin 12.3x users Over just 6 weeks, the number of new customers increased massively 5.6 x sales lift Incremental sales lift was significantly higher […]
What is UTM tagging and why is it important?
When you’re finished with this article, you’ll be able to make UTM tags and track where your website traffic is coming from with more precision.
Revving up lead generation for Volkswagen and driving sales
case study Results achieved Optily enabled the client to Implement forms Retrieved Facebook forms in real-time with Data Connect service +6,038 leads Collected contact information for a large number of in-market customers 86x ROAS Increased their return on ad spend by a huge margin Sell 138 cars High-quality leads resulted in a significant number of […]
