Mastering the Facebook Conversions API with Shopify
Learn everything you need to know about Facebook’s Conversions API with Shopify.
Helping Pet Drugs Online become social leaders of the pack
case study Results achieved Optily enabled the client to Track interactions Set up Facebook pixel to track user engagement Win more bids Enabled automated bidding adjustments to win more bids 10x conversions Increased their conversion rate significantly CPA -56% Lowered their cost per acquisition drastically The Problem Pet Drugs Online, established in 2005, are trusted […]
Introducing Optily: An Open Letter from our CEO
I’ve worked in eCommerce for a long time and I know how hard it can be to justify ad spend for all your various online channels. You need to spend hours sorting through mismatched data from different sources. Then you have to put these numbers together to make them easy to digest for your higher-ups. […]
The Complete Guide To eCommerce SEO
Mastering SEO isn’t an easy task, but this comprehensive guide is the best place for your eCommerce business to start.
Understanding Your eCommerce Sales Funnel
Improving your sales funnel is one of the most important tasks for your business. No matter what your business sells, your potential customers will go through these five stages in their buyer’s journey. Learn more now!
10 Google Shopping Ads Strategies To Up Your Game In 2020
Undeniably, you have encountered Google Shopping Ads. With every online search, these advertisements appear. This means you cannot ignore the presence of Google shopping ads. When compared to traditional search ads, Google Shopping Ads can be highly effective. This is mainly because the products are displayed against high-quality images, and product details that really matter […]
eCommerce Advertising: 10 Proven Strategies to Improve ROAS
There is some virtue in the advice to ”never waste a crisis.” Regardless of how your business is performing within the current context, the need for evermore cost-effective marketing is pressing. Efficient marketing is the fuel to scale our businesses.
Updated: July 2022
