How can busy Shopify store owners balance time and budget across Facebook and Google?
Managing budgets to make sure you’re spending where it matters across Facebook and Google Ads is a time-consuming process. We’ve just made it easy!
5 Inspiring Cross-Channel eCommerce Campaigns to Follow
These inspiring cross-channel eCommerce campaigns will teach you how to create a strong cross-channel campaign for your eCommerce business!
Shopify Analytics Explained
Shopify Analytics is an essential data-driven tool designed to help Shopify store owners efficiently grow with valuable business insights. Learn how to effectively utilize this data below!
When should you increase your Facebook Ads budget?
It’s tricky even for seasoned marketers to know when adding budget to a Facebook (now Meta) Ad campaign will help. We’ll try to help you figure out when is the right time to adjust your ad spend.
Are Facebook and Instagram leaving the EU?
Bold words coming from the Meta headquarters last week are putting a big question mark on the continuation of the platforms in the European region.
Growing your Shopify Store with Content Marketing
Shopify content marketing made simple so that you can focus on growing your eCommerce store to new heights in 2022.
What is Google Performance Max?
In digital marketing, we always have to stay on our toes. New changes have been rolling for Google Ads called Performance Max and we’ll explain what it’s all about.
How do I get more sales on Shopify?
The ultimate answer to the question all marketers have been asking in 2022: How do I increase my business’s Shopify Sales?
What’s happening with Google Analytics across Europe?
There’s been a lot of talk about Google Analytics in the past couple of weeks as it relates to GDPR. We’ve got an overview of the details so far.
A new chapter of online growth for Bookstation
case study results achieved Optily enabled the client to Grow ROAS 11.5x Bookstation saw a blended return on ad spend across Facebook & Google of 11.5x Convert 7% of users They achieved an overall 7% average conversion rate during a 12-month period Adapt to iOS 14 Alternate data sources and new strategies minimized the impact […]
