TikTok search is on the rise
TikTok is fast becoming the go-to search engine for Gen Z. From researching products to buy, albums to stream and places to visit to a live view of a destination to get an accurate read of the weather. How will this impact advertisers?
TikTok Creative Center: Making Ads that Don’t Seem like Ads
By making ads with the TikTok Creative Center you can easily create ads that match the style of the platform.
Calculating your ROAS: What is a good return on Google, Meta, and TikTok?
Calculating ROAS is an essential marketing process, however, what is a good ROAS for each major advertising platform?
How to launch your first TikTok ad
The ultimate guide to TikTok Ads so that you can launch an amazing first TikTok ad campaign for your eCommerce business today!
TikTok Shopping: #TikTokMadeMeBuyIt
TikTok has been growing in leaps and bounds throughout the pandemic, so it’s no surprise that they’re focusing on building up their merchant infrastructure. If your business isn’t on TikTok yet, you might want to jump on it for 2022.
TikTok Partners with Canva and Vimeo
The new TikTok partnerships with Canva and Vimeo that were announced is not only great news for content creators for the platform, but for advertisers too.
15 Dos and Don’ts of eCommerce Marketing [Infographic]
Standing out in the super-competitive eCommerce landscape is hard work. Ahead of next week’s inaugural eCom World Conference, Optily contacted a group of speakers to get their tried and true tips on what to go after and what to avoid at all costs when it comes to marketing your online business. These experts gave us […]
Joe Martinez: Beyond Facebook and Google
Are you only running ads on Facebook and Google? If so, you’re probably missing out on some great potential audiences.
Are TikTok Stores on the horizon?
Social media platforms are quickly becoming the digital storefronts for many brands. Should we be preparing for TikTok next?
TikTok Expands Its Partnership with Shopify
TikTok and Shopify announced the expansion of their partnership across the globe this week.
