TikTok is a quick platform with short snappy videos that are meant to keep users interested and scrolling through. That being said, as a business looking to get engagement on the platform, you need to blend into the look and feel of organic content. If not, your ad will clearly stand out as an ad and users will likely flick past it.
The TikTok Creative Center is a great place to find insights into what approach to take. You get an elegant dashboard of trending hashtags, successful ads, and creative tools. So if you want your product to be the next hit and trending with #TikTokMadeMeBuyIt, you will definitely want to learn all about Creative Center and how it can help you grow your Shopify store.
We’ve already covered how to launch your first TikTok ad, so here we’ll just be going over the features available from Creative Center. This tool will help you in the ideation and creation phase of your marketing campaign.
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Trend Discovery
TikTok is a quick platform with trends changing on a very regular basis. To keep up with what’s hot at the moment, you and your creative team should look into Trend Discovery.
Here you’ll find:
- Popular hashtags
- Most used songs
- Creators with the most followers and likes
- Top performing videos
By reviewing these on an ongoing basis, you’ll find inspiration for your own brand’s content. You can see the style of videos that are trending and adapt them to your own brand story or product promotion.
On TikTok it’s really important to seem native to the platform. A flashy, well-polished, and highly animated video may perform well on another channel, like Instagram, but on TikTok it could come off as intrusive on the feed. By leveraging the trending data, you can develop your own videos that have a similar look and feel to the organic content that is popular now.
Top Ads
The next section on TikTok Creative Center is where you can see what other brands are doing. As a small business, it’s always a good idea to look at what other brands with bigger research budgets are doing. Why reinvent the wheel with a leaner team?
Check out the ads that are performing the best and get some inspiration from these successful campaigns. You’ll be able to see how long the top videos are, where they’re being run, and how much interaction they’ve had.
Source: TikTok
Latest Content
This section includes great content put out by TikTok on how to grow your brand and improve your videos. While you should definitely be researching trends and successful ads from the previous two sections, make sure you’re also staying up-to-date with the latest trends that TikTok have picked up on.
Creative Tools
Under this section, you’ll find (unsurprisingly) two creative tools that will help you easily edit your content. The great thing about TikTok is that it makes it simple for creators and brands to easily generate good content. You don’t need a fancy production team and Hollywood-level equipment. Just one creative with a phone is enough in most cases.
The video editor tool enables you to overlay text, add music, and add transitions or effects. You can use this on desktop (Pro Tip: you may have issues on certain browsers), which makes it much easier to edit than only on a phone.
The video template feature makes it super quick and easy to turn an image or video into an ad. Just upload your creative and the tool will generate several versions of the final ad. You pick the one you like and you’re ready to go!
Source: TikTok
Conclusion
TikTok is not just “for the kids” in 2022. The platform has grown at a huge pace and while the demographics do still skew younger, the user base is massive across all generations. By making it very simple to research, ideate, and generate your content, adding this channel to your mix may prove very beneficial.
Ahead of this holiday season, why not give TikTok Ads a try and see what happens? If you are looking for more TikTok tips, along with Google and Meta, for peak season, claim your free copy of the 2022 Holiday Marketing eCommerce Checklist.
