This is how our clients are currently using and enjoying Conjura – and this reflects what world class digitally native businesses are doing every day. One day all businesses will do this – its a question of “when” not “if”.
A single source of truth
Everybody in the whole company is using the same data, in the same way.
Modern business need consistent, accurate data, without the spin, that is easy to interrogate: every day, week or month, data presented in the same way. No more hiding, but still plenty of scope to dig deeper into what’s happening.
Most companies have multiple search, social display and other campaigns running at the same time. Conjura helps them to rank these campaigns based upon Spend, Revenue generated, ROI or a multitude of other variables. When one campaign is firing on all cylinders and others performing less admirably, switch spend to the one doing well. It’s not rocket science, but it’s not possible to do with out Conjura.
The scissors of joy
In one chart you can analyse the number of new customers (or revenue), their Life Time Value and the cost of acquiring. When the value is going up and the costs down, you have the Scissors of Joy. The other way? It’s the scissors of death!
Facebook Vs Google Vs Bing Vs Amazon Vs GDN Vs Affiliates Vs SEO Vs Email Vs Display Vs Taboola Vs – You name it, we connect to it and download the data every day. This gives you daily performance, ranked new customers, CPAs, revenue per channel, returns by channel or whichever metric is most valuable to you.
In fact, the joy of conjura is you can rank everything, by everything, across everything. Countries and different brands as well? Of course! This may seem a bit rich, but ask us, and we’ll show you what this looks like – it’s the most powerful tool you will have to inform where you can invest marketing money for better returns.
Understanding the similarities and differences of performance, down to revenue, by device is crucial. If affects everything you do – Yes, mobile is here today, and not going away. Do you know the true costs and revenues of your mobile first strategy? Beware device blindness.
Discounts and returns
Do you have a complete handle on these? Which channels are bringing your promo hungry or return-prone customers? If you don’t know, and most don’t, then both the costs of this activity and the opportunity costs of not doing more valuable marketing activity could be enough to drag you under. Not with Conjura.
New or existing customers
Spotting the difference between the two sounds easy – but for many it isn’t. Which channels and campaigns are bringing you new customers, wna which are bringing existing customers back. Only when you know with certainty can you optimise.
We think we have a pretty good handle on what makes a good dashboard – but you may have a way that works best for you – No worries there, we build and tailor dashboards to your bespoke needs. These are then updated, every day, just as you like it.
Most people look at their funnels to remove conversion barriers at every instance – With Conjura, you can look at your funnels by device, and by customer cohort, which channel or campaign they came from etc. etc.
Which channels are converting (then ask why?) and which channels aren’t (then ask why not) – again, not rocket science, but the tech to illuminate it is – that’s what we do at Conjura.
Optimise in real time
When your “super-awesome-shoes” campaign ROI suddenly rises, or your Adwords CPA dips, you will have the opportunity to capitalise on this. Our clients use Conjura to detect and react to sudden market changes – allowing them to grab opportunities when they arise, and protect themselves against potential losses too.
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