case study

From Data Uncertainty to Insight: How Rapanui Optimized Growth with Conjura

Rapanui, a pioneering sustainable fashion brand, faced a familiar challenge for growing businesses; how to make informed decisions quickly and effectively with fragmented data. Despite replatforming to Shopify, the team found themselves manually piecing together information, resulting in missed opportunities and inefficiencies.

By adopting Conjura, Rapanui transformed how they understood their business, gaining actionable insights into product profitability, ad spend, and overall performance.

Founded

2014

Estimated Yearly Sales

£8 – £10 Million

Conjura Features Used

Performance Overview, SKU-level Insights and the Product Table

Slow data growth

The Challenge

As Rapanui grew, so did the complexity of their operations. Yet their data tools didn’t keep pace, leaving leadership and teams grappling with:

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🟠 Fragmented Data: Key metrics were spread across platforms, making it difficult to get a unified picture of the business.

🟠 Time-Consuming Analysis: Leaders spent hours manually compiling reports instead of acting on insights.

🟠 Limited Visibility: Without detailed profitability data, understanding which products to promote or phase out was a challenge.

“Most brands still struggle to assess their top products from a gross profit perspective on a Monday morning. We needed a solution to show us what was working, and what wasn’t, clearly and quickly.”

James KearnsManaging Director

How conjura helped

The Solution

Rapanui turned to Conjura for its ability to simplify and consolidate their data, turning complexity into clarity.

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How Conjura delivered:

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Unified Data Across Platforms: Conjura brings together data sales, product, inventory, and marketing data, providing Rapanui with a comprehensive view of their business in one place.
SKU-Level Profitability Insights: With detailed spending and revenue data tied to individual products, Rapanui could finally track product profitability and assess true performance.
Custom Reporting: Leadership and teams gained access to tailored reports, making it easy to analyse trends and make decisions aligned with their roles.
Ad Spend Transparency: Granular insights into ad spend efficiency allowed the marketing team to allocate budgets more effectively and eliminate inefficiencies.

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“Conjura captures ad spend at the SKU level, enabling us to manage products down to a contribution level. That’s truly game-changing.”

reactive to proactive

The Results

Rapanui experienced a shift in how they approached decision-making, moving from reactive guesswork to proactive, data-driven actions. This is how they did it with Conjura:

Why Rapanui Recommends Conjura

Conjura has become an indispensable tool for Rapanui, delivering clarity and efficiency at every level of the business.

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What Rapanui values about Conjura:

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Unparalleled Visibility: “Having a straightforward overview of the business is incredibly valuable. As MD, it’s my go-to tool.”
Empowered Teams: Customizable reports give marketing and trading teams the insights they need to perform at their best.
Data-Driven Decisions: By consolidating key metrics, Conjura ensures leadership can act quickly and effectively.

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“If you want rich business intelligence that’s action-oriented and accessible to everyone, from execs to owners, Conjura offers that potential.”

For Rapanui, Conjura is more than an analytics platform—it’s the foundation for smarter decisions, better performance, and sustainable growth. Whether it’s streamlining operations, optimising marketing spend, or tracking product profitability, Conjura delivers insights that matter.

Ready to make your data work harder for you? Let’s talk.