6 AI Assistants for eCommerce, Merchandising and Marketing to Optimise Team Performance

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If you run or work in an eCommerce business today, chances are you're wearing more hats than you'd like. Merchandisers are expected to be analysts. Marketers are buried in data. Finance teams are trying to explain profitability in a sea of fragmented spreadsheets. And operations? Constantly reacting to yesterday’s problems.

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But what if you had a specialist assistant or agent for each of those roles - available 24/7, fuelled by your real-time data, and capable of delivering answers and suggestions faster than any team member could?

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That’s the promise of the new generation of AI assistants and agents for eCommerce.

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These aren’t just generic chatbots or clunky automations. They’re targeted tools built to solve specific problems in marketing, merchandising, operations, and finance. Whether it’s suggesting which products to discount, spotting wasted ad spend, streamlining product feeds, or automating customer replies, these agents act like mini team members embedded into your workflows.

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In this article, we’ve rounded up six of the most useful AI assistants and agents in eCommerce today, from Conjura’s profitability and data-savvy Owly AI to Shopify’s Sidekick and Klaviyo’s content wizardry. Think of this as your cheat sheet for building out a virtual team of specialists - no expensive or time-consuming hiring required.

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What is an AI Assistant for eCommerce?

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AI assistants (also known as agents) in eCommerce are intelligent tools designed to automate or accelerate decisions in specific areas of the business. Unlike traditional automations, these tools learn, adapt, and make recommendations based on your data, whether that’s product performance, ad spend, customer behaviour, or inventory levels.

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They don’t replace your team (unless you want them to…), they augment them, allowing you to focus on higher-value strategy while the AI handles the grunt work (and sometimes even the smart work).

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The 6 Best AI Assistants for eCommerce Teams

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1. 🦉 Conjura’s Owly AI – Your Profitability and Analytics Co-Pilot

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If your key eCommerce metrics feel like a mystery and you’re constantly second-guessing which SKUs deserve ad spend, what channels to invest more resources into and how to optimise product profitability then meet Owly AI, Conjura’s AI agent for operations, merchandising, finance and marketing teams.

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Owly AI is built into the Conjura analytics platform and allows teams to interrogate their data with simple questions (just like ChatGPT). It’s like having an eCommerce analyst, a merchandiser, and a performance marketer in one sleek digital sidekick.

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What it does:

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• Ask Owly AI anything about your business data, and it will surface key metrics without having to analyze graphs
  
  
• Generate custom reports instantly about your business performance
  
  
• Develop impactful strategies to improve product profitability
  
  
• Forecast stock and revenue up to 90 days
  
  
• Eliminate the need for technical know-how and how to investigate data
  
  

Best for:

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Mid-to-large eCommerce, merchandising, operations, marketing and finance teams looking to leverage rich amounts of data to drive profitable growth.

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Why it stands out:

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Owly AI doesn’t just show you the data, it tells you what to do next. And that’s what makes it a true AI assistant. Book your demo of Owly AI today.

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2. 🛒 Shopify Sidekick – Built Into Your Store, Powered by AI

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For Shopify merchants, Sidekick is your friendly in-dashboard AI helper. It’s like ChatGPT trained on your store’s data, with the ability to action tasks directly inside Shopify.

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Whether you want to identify your best-selling products, draft a new promotional banner, or get suggestions on which collections to restock, Sidekick turns natural language prompts into smart business support.

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What it does:

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• Answers standard questions like: “What were my top 3 selling products last month?”
  
  
• Recommends high level actions across store management, inventory, and promotions
  
  
• Helps less technical users make better business decisions without spreadsheets
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Best for:

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Solopreneurs and smaller teams that need fast insights and simple automation from within the Shopify environment.

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Why it stands out:

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It’s built right into Shopify, meaning no additional setup, no external dashboards, just smart answers where you already work.

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3. 💬 Intercom Fin – AI Support Agent That Actually Works

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Customer service burnout is real. That’s where Intercom Fin steps in: a powerful AI agent trained on your support content, capable of handling the bulk of your customer queries automatically.

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Unlike old-school chatbots, Fin is contextual, conversational, and impressively accurate.

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What it does:

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• Responds to up to 70% of customer queries instantly
  
  
• Pulls answers directly from your help centre, policies, and historical tickets
  
  
• Hands off to a human only when needed
  
  
• Continuously learns from new queries and agent responses
  
  

Best for:

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CX and support teams aiming to scale service without ballooning headcount or compromising on speed.

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Why it stands out:

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Fin doesn’t just guess answers; it uses your actual knowledge base. That means less frustration for customers and less triaging for your team.

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4. 🔍 Klevu – AI Search and Merchandising Tool

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Ever searched for something on a site and found… nothing? That’s a conversion killer. Klevu fixes this with AI-driven site search, personalised product grids, and merchandising logic that actually understands shopper intent.

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What it does:

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• Translates vague or mis-typed search terms into relevant results
  
  
• Learns user behaviour to personalise product listings
  
  
• Automatically updates collections based on performance, trends, and stock
  
  

Best for:

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Merchandising teams looking to improve product discoverability and boost conversion rates.

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Why it stands out:

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Klevu goes beyond just "search", it becomes a merchandising assistant, helping you sell more by showing the right product to the right customer at the right time.

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5. 📦 Feedonomics – AI-Powered Product Feed Optimisation

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Managing product feeds across Google, Meta, Amazon and other channels is a nightmare at scale. Feedonomics uses automation and AI to optimise and manage your feeds, ensuring your product data is clean, compliant, and performance-ready.

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What it does:

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• Normalises product data for hundreds of SKUs across multiple channels
  
  
• Auto-fixes formatting and data issues that could cause disapprovals
  
  
• Supports dynamic pricing and inventory updates
  
  
• Offers reporting and diagnostics to improve feed health
  
  

Best for:

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Operations and performance marketing teams managing multi-channel sales.

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Why it stands out:

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Feedonomics takes a traditionally manual, error-prone workflow and turns it into a low-maintenance machine. Your team stays focused on strategy, not troubleshooting feeds.

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6. 📧 Klaviyo AI – Smart Email & SMS Recommendations

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Klaviyo has long been the go-to for email and SMS marketing, but now its AI features make campaign performance smarter, faster, and more predictive.

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What it does:

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• Uses AI to generate subject lines and email copy
  
  
• Recommends send times based on customer behaviour
  
  
• Predicts churn, LTV, and purchasing patterns
  
  
• Suggests segmentation and flow optimisations
  
  

Best for:

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Marketing teams looking to personalise at scale and improve lifecycle marketing performance.

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Why it stands out:

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It turns customer data into revenue-driving actions, making your email and SMS comms feel less like a newsletter and more like a personal concierge.

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The Verdict: AI Isn’t Replacing You, It’s Assisting You (and Saving You Money)

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Each of these tools shows what AI in eCommerce is really about: delegating complexity to agents that thrive on it. You don’t need a 20-person team to manage profit, personalise marketing, or keep your product feeds clean. You just need smart assistants designed to work in tandem with your human team.

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But here’s the kicker: AI doesn’t just make things easier, it saves you serious operational cost.

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By automating repeatable tasks like:

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• Customer support ticket handling
  
  
• Data consolidation and analysis
  
  
• Feed formatting
  
  
• Campaign scheduling
  
  
• Product performance monitoring
  
  

…you free up hours (and headcount) that can be redirected toward higher-value work. Think: strategy, creative, testing, partnerships, and product innovation. Instead of hiring another analyst, empower your current team with tools that let them move faster and smarter.

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In an industry where efficiency is everything, AI assistants help you do more with less, without compromising on quality. They enable leaner operations, lower CACs, better profit margins, and frankly, happier teams.

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Whether you’re a marketer trying to drive retention, a finance lead protecting margin, or a merchandiser searching for your next hero product, there’s an AI agent to help.

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So, where should you start?

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• Try Conjura’s Owly if profitability and product decisions are your pain points
  
  
• Use Shopify Sidekick to lighten your day-to-day store ops
  
  
• Deploy Intercom Fin to supercharge customer service with less effort
  
  
• Add Klevu if your site search is killing conversions
  
  
• Plug in Feedonomics to clean up your multi-channel product data
  
  
• And lean into Klaviyo’s AI to future-proof your email & SMS strategy
  
  

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Book your Conjura and Owly AI Agent demo today! 👈