How eCommerce Brands Can Instantly Optimise Pricing Strategies & LTV with AI

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Understanding when and where to adjust your prices can make or break your margins. But let’s face it, manual pricing analysis is slow, siloed, and often riddled with guesswork. That's why the clever clogs over at Conjura have developed Owly AI - your new AI-powered agent that delivers actionable eCommerce insights in seconds, not days.

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Whether you're planning for peak season, prepping a board presentation, or simply trying to improve customer LTV (lifetime value), Owly AI helps brands take strategic action based on data, not gut feeling. Here's how.

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What is Owly AI Agent?

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Owly AI is Conjura’s intelligent assistant, built to analyse your performance data and turn it into real business strategy. Acting as your digital analyst, Owly AI can answer questions like:

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• Where should I increase or decrease product prices?
• Which products are harming or helping contribution margin?
• What are the expected outcomes if I implement pricing changes?
• Which of my sales channels is underperforming and why?

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The best part? It works with all the data already integrated into your Conjura account. That means product-level profitability, marketing costs, LTV, CAC and more - all crunched in real-time.

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Why Pricing Strategy is Critical (and Hard)

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Most eCommerce operators know pricing impacts profitability, but aligning that pricing with actual performance data, especially at a granular level, is tough.

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Manually analysing product margins, LTV, CAC, and marketing efficiency across dozens or even hundreds of SKUs takes hours. Often, by the time the insights are surfaced, they’re outdated or incomplete.

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That’s where Owly AI steps in, giving you instant recommendations with just one question. No more spreadsheets. No more waiting on analysts. Just answers that impact your business decisions.

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Real Use Case: Improving LTV & Profitability with Owly AI

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Owly AI is already powerful with single questions, but let's visualise how a brand could get the most out our new AI agent - with a full, end-to-end workflow that goes from high-level insights to detailed implementation strategy and comprehensive business report.

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Step 1: Ask the Right Question

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In this case, the prompt was simple:

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“Evaluate my pricing strategy. Where should I increase or decrease prices to improve LTV and profitability?”

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Immediately, Owly AI delivers:

• A breakdown of your top and bottom performers based on contribution margin, LTV, CAC, and gross margin
• Product-specific pricing recommendations
• Strategic 30-day and 90-day plans
• Identification of products with the highest LTV potential

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Step 2: Generate an Actionable Roadmap

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Owly doesn’t just stop at insights. You can ask it to generate a multi-phase action plan including:

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• Step-by-step actions
• Success metrics
• Daily KPIs and dashboards to monitor
• Early indicators and red flags to watch out for
• A 12-week timeline with expected financial impact

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No fluff. Just a clear roadmap you can execute with your team.

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From Insight to Executive Proposal in Minutes

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Need to take it a step further for a senior exec or board meeting?

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Owly AI can generate a complete proposal document, tailored to your needs. It includes:

• Executive summary
• Current state analysis
• Strategic pricing options
• Financial projections by option (e.g., 12-month impact)
• Risk management and mitigation suggestions
• Final recommended strategy backed by data

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This is the kind of document that used to take days of collaboration between marketing, merchandising, and finance. Now it takes just minutes, and it's ready to copy-paste into your next board deck.

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How Conjura Supercharges Owly AI

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Owly AI is only as smart as the data it sees, and that’s where Conjura's analytics platform comes in. Conjura connects your key data sources (Shopify, ERP, GA4, marketplaces, ad platforms, etc.) and processes that data into clean, structured insights.

Here’s why that matters:

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• Product-level ad spend: Conjura uniquely attributes ad spend to individual SKUs, unlocking accurate contribution profit insights.
• LTV & CAC tracking: Evaluate pricing and marketing efficiency with precision.
• Daily performance summaries: Stay on top of your most important metrics.
• Unified data layer: Marketing, merchandising, and finance teams all work from the same source of truth.

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Owly AI acts as the front-end interface, surfacing insights based on that powerful data infrastructure.

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Speed + Clarity = Better Decisions

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Let’s be honest, most pricing strategy decisions are either made too slowly or without the right data. Owly AI solves both:

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• Speed: What used to take 3-5 days can now be achieved in under 5 minutes.
• Clarity: You get not just recommendations, but the why behind them, backed by your real metrics.

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Imagine walking into your next planning session with clear data-driven answers like:

• “Here are the five SKUs we should increase prices on by 10%.”
• “Doing this will increase LTV by 12% and contribution profit by £40K over the next 90 days.”
• “Here’s how we’ll measure success — and what to watch out for.”

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That’s not just AI. That’s Owly AI powered by Conjura.

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Say Goodbye to Manual Analysis and Hello to Instant, Actionable Insights for Every Team

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Owly AI eliminates the need for time-consuming, manual data analysis and expensive external consultants by delivering instant, data-driven insights at the click of a button. It frees up your team from digging through spreadsheets or building complex reports, allowing them to focus on high-impact strategic work instead. Whether you're a technical user in analytics or a non-technical stakeholder in marketing, merchandising, finance, operations, or even the founder, Owly AI is designed to be intuitive and accessible for all. It empowers every team to make smarter decisions faster, driving productivity and profitability across the business.

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Ready to Try Owly AI?

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Owly AI is currently in early access, and you can be one of the first to experience how AI can transform your pricing strategy and your bottom line.

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👉 Book a demo with our team to see Owly AI in action

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