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Optily Shorts: Post-iOS 14 Facebook Attribution Window Changes

Facebook has implemented some changes to new ads following the release of iOS 14. What are they and what do they mean for you?

Everyone’s talking about iOS 14 (read: freaking out about), but is time to panic just yet? 😟 Optily’s Campaign Manager, Klayvann Camargo, takes you through the new changes to Facebook’s Attribution Window in under 3 minutes.

"But before you get scared, have a look on your Facebook Reports and on your Google Analytics to find out how many of your website visitors are iOS users. Maybe you don't need to be scared at all!"
Klayvann CamargoCAMPAIGN MANAGER
Klayvann Camargo

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