eCommerce 2022: what have we learned so far?

2022 has been challenging for eCommerce, with shifting consumer behavior, geopolitical tensions, and supply chain issues. Key trends include increased clustering of purchases around Cyber week, varied revenue growth across regions, and a return to physical stores impacting online sales differently by sector. Strategic marketing and inventory decisions are crucial for navigating these changes.

How Saint + Sofia Used Data to Optimize Customer Acquisition

Saint + Sofia optimized customer acquisition using Conjura’s data analytics platform. By gaining visibility into customer, marketing, and product performance, they identified key acquisition products and channels, improved customer satisfaction, and maintained ROAS. This led to a 20% increase in AOV year on year and a compound annual growth rate (CAGR) over 50%.

What is Facebook CBO?

Facebook CBO

Learn how to use Facebook Campaign Budget Optimization (CBO) effectively to optimize your Facebook marketing campaigns today.

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