Reimagining Affiliate Marketing: Growing your audience through content creators

Influencer marketing also referred to as creator commerce, is a powerful tool to get your brand and products more visibility. Creators traditionally benefited from sponsorships by leading visitors away from their own sites and towards product pages on a brand’s site. A higher bounce rate equating to more success didn’t seem to make much sense to this week’s guest, Rishabh Jain.

His solution to this oddity in marketing was Fermat Commerce, a platform that enables creators to embed products and carts directly on their sites. He discusses the value that brand/creator partnerships have for both parties in making the user journey smooth for the customers.

Kevin Stagg, Optily’s Chief Marketing and Customer Officer and frequent guest on the show, joined us to discuss fixing this broken arrangement between creators and brands that results in a “wow” for customers, rather than frustration.

Among the topics we discussed in this episode were:

• Online content communities inspiring purchases
• Brands as content creators
• The best way to create a partnership with a creator

Resources:

• Fermat Commerce
• Upfluence
• Grin
• CreatorIQ
• Marine Layer