Influencer Marketing: Growing your sales with creators with Cody Wittick

Are you leveraging product seeding with your influencers? This week’s guest, Cody Wittick, goes into the details of making the most of your influencer marketing program.

Cody Wittick is the Co-Founder and Co-CEO at Kynship, an influencer marketing agency located in Orange County, CA. Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Throughout his time there, he built out a robust influencer program of over 500 influencers, all through the foundation of seeding.

Eppie McDonnell is a skilled social media and digital marketing executive, having helped brands scale their growth through paid social campaigns. She is now an Account Manager on the Optily+ team, helping eCommerce companies grow by implementing cross-channel strategies to increase the overall return on ad spend.

The main points we covered were:

• • Creating a relationship with influencers through product seeding
  • Paid media with influencer content
  • The value of video over static