SMS for Sales: Repositioning this medium for direct conversions with Osa Gaius

Is your business leveraging SMS in the most optimal way for communications and sales? Osa Gaius discusses the best ways eCommerce companies can introduce SMS as a highly personalized channel.

Osa Gaius is the Founder and CEO of Parrot, a mobile payments platform that helps companies sell products directly to their customers over text and collect 1-click payments.

Kevin Stagg, Optily’s Chief Marketing and Customer Officer, brings a wealth of experience from working at both B2C and B2B brands, big and small, including international companies like Microsoft and Ding to the conversation.

The main topics we discussed were: 

• How SMS can be a hyper-personal form of engagement
• Scaling personalized communication without being spammy
• SMS for subscription services

Resources:

• Hiyo Alcohol Alternative