Partnership Announcement: Conjura
We’re thrilled to announce that we’ve partnered with the Conjura, the eCommerce analysis platform for profit powered by data.
Seresto and Optily Unleash the Flea-tastic 2023 Strategy: More Landing Page Views, Less Cost, and Non-Stop Audience Engagement!
Discover the power of always on advertising solutions that are designed to maximise the potential of conversions in peak seasons with this case study from pet Brand, Seresto.
Guide: Ad Copy Best Practices for Google, Facebook, and TikTok Ads
Unlock the power of compelling ad copy with our guide for Google, Facebook, and TikTok Ads. Discover best practices for various ad formats, learn about character limits, and get inspired by examples tailored for a homeware Shopify store. Perfect your messaging to optimize sales and make an impact in the digital advertising space.
Building Anticipation through Content Ahead of Black Friday
“In the ever-changing digital marketing landscape, diverse strategies are crucial for Shopify store owners. These include leveraging social media and influencers, personalizing content, utilizing Facebook ads, and harnessing platforms like LinkedIn. Showcasing real customer cases and using team networks can also enhance brand visibility and credibility.”
Understanding the gBraid Parameter in Google Ads
Google’s gBraid parameter for Google Ads helps measure conversions on iOS 14.5+ devices, complying with Apple’s ATT guidelines. It’s automatically enabled for URLs, facilitating better ad performance tracking. Leverage the gBraid parameter to keep your advertising strategies responsive to privacy changes.
Decoding ROAS: Unraveling the Intricacies of Optimal Return on Ad Spend for Your Business
Return on Ad Spend (ROAS) is a critical metric for any business investing in advertising. But what constitutes a ‘good’ ROAS? This article delves deeper into the nuances of ROAS, exploring how to determine the right benchmark for your business, and offering strategies to improve your ROAS.
Resonating with Gen Z
Optily’s best practices if you wish to resonate with Gen Z and increase sales from this important demographic.
TikTok search is on the rise
TikTok is fast becoming the go-to search engine for Gen Z. From researching products to buy, albums to stream and places to visit to a live view of a destination to get an accurate read of the weather. How will this impact advertisers?
Stunning ROAS to Match Stunning Homeware from HueGah Home
Online advertising has gotten pricier. By using Optily, Big Dot of Happiness was able to significantly lower their conversion costs.
6 Ad Formats to Try in 2023
Try these top 6 ad formats to freshen up your business’s advertising in 2023 and explore new ways to get your brand in front of customers!
