Episode #30: October 6, 2022
Creative for Conversion: Tactics to make eye-catching ads for social media with Lauren Schwartz
What is Facebook CBO?
Learn how to use Facebook Campaign Budget Optimization (CBO) effectively to optimize your Facebook marketing campaigns today.
Influencer Marketing Costs & Managing the Brand/Creator Relationship
Thinking of using Influencer Marketing for your business? Learn everything you need to know about the costs and managing relationships today.
Nora Sudduth: Audio Content for Growth
Private podcasting is a powerful yet very underutilized medium for brands. Nora Sudduth of HelloAudio introduced us to some tactics for success with audio.
Episode #29: September 15, 2022
Audio Content for Growth: Leveraging podcasts to scale online with Nora Sudduth
Google’s Helpful Content Update Explained
Google released the Helpful Content update to its algorithm that seeks to improve the quality of content users see when searching.
Cody Wittick: Influencer Marketing
Are you seeding products out to influencers to get UGC that you can repurpose across social media? If not, check out why should start according to Cody Wittick.
Episode #28: September 1, 2022
Influencer Marketing: Growing your sales with creators with Cody Wittick
Social Media vs. Search: New patterns in discovering and researching products
Are your customers researching using Google or are they going to other social media sites? Discover the newest trends in how people research brands.
Giving you the Edge: Copywriting
Writing ad copy is completely different from your website content, blogs, or product descriptions. We’ll give you the top industry tips for copywriting for conversions.
