4 Tactics for Personalizing the User Experience in eCommerce
The human touch is the name of the game in 2022 and will only continue to grow as a trend in eCommerce. But how can brands scale and still keep up with the personalization customers expect?
How data will transform your eCommerce business
Operational analytics can transform your eCommerce business by providing detailed data to better understand customer needs and market trends. This helps in optimizing marketing, improving decision-making, and adapting quickly. Conjura uses data science to streamline processes, identify target audiences, and enhance eCommerce performance through multi-channel data collection.
Scale faster with multi-channel data analytics
Multi-channel data analytics is essential for scaling eCommerce businesses. It helps understand how customers find your site, track their journey, and optimize marketing strategies. Conjura’s multi-channel funnel collects data from all digital channels, offering insights for better performance. This approach ensures data-driven decisions, reduced risks, and enhanced business growth.
Unlock the value in your LTV data
Unlocking LTV (Lifetime Value) data enhances eCommerce by focusing on increasing average order value (AOV), improving gross margins, boosting repurchase rates, and reducing customer acquisition costs (CAC). Conjura’s tools analyze these metrics, offering insights to drive profitability and efficiency through data-driven decisions.
Is it time to internationalize?
Expanding internationally requires addressing new payment processors, warehousing, and customer expectations. Key readiness indicators include strong Average Order Value (AOV), positive reviews from various regions, higher repurchase rates, and consistent international orders. Ensure AOV covers delivery costs and have localized websites.
Osa Gaius: SMS for Sales
Mobile sales are only increasing in the world of eCommerce, but are you leveraging SMS as a channel for direct sales? Osa Gaius chatted with us to discuss this underused direct channel.
Episode #26: August 4, 2022
SMS for Sales: Repositioning this medium for direct conversions with Osa Gaius
What is the best way to choose keywords for your PPC campaigns?
Starting off with pay-per-click (PPC) campaigns can be a struggle, so we’re going to go over the basics to give you a leg up.
YouTube and Shopify: What is YouTube Shopping?
Shopify recently announced its new partnership with YouTube that will enable merchants to sell directly from the video platform.
Calculating your ROAS: What is a good return on Google, Meta, and TikTok?
Calculating ROAS is an essential marketing process, however, what is a good ROAS for each major advertising platform?