Max Tomlinson, Author at Conjura

4 Tactics for Personalizing the User Experience in eCommerce

The human touch is the name of the game in 2022 and will only continue to grow as a trend in eCommerce. But how can brands scale and still keep up with the personalization customers expect?

How data will transform your eCommerce business

Operational analytics can transform your eCommerce business by providing detailed data to better understand customer needs and market trends. This helps in optimizing marketing, improving decision-making, and adapting quickly. Conjura uses data science to streamline processes, identify target audiences, and enhance eCommerce performance through multi-channel data collection.

Scale faster with multi-channel data analytics

Multi-channel data analytics is essential for scaling eCommerce businesses. It helps understand how customers find your site, track their journey, and optimize marketing strategies. Conjura’s multi-channel funnel collects data from all digital channels, offering insights for better performance. This approach ensures data-driven decisions, reduced risks, and enhanced business growth.

Unlock the value in your LTV data

Unlocking LTV (Lifetime Value) data enhances eCommerce by focusing on increasing average order value (AOV), improving gross margins, boosting repurchase rates, and reducing customer acquisition costs (CAC). Conjura’s tools analyze these metrics, offering insights to drive profitability and efficiency through data-driven decisions.

Is it time to internationalize?

Expanding internationally requires addressing new payment processors, warehousing, and customer expectations. Key readiness indicators include strong Average Order Value (AOV), positive reviews from various regions, higher repurchase rates, and consistent international orders. Ensure AOV covers delivery costs and have localized websites.