Best Marketing Tools for Shopify Businesses
It can be hard to decide on an app from so many options for marketing tools for Shopify, so we’ve summarized our top picks to help.
Google Analytics 4 vs UA: What you need to know before July 2023
Google’s Universal Analytics is being sunset next year, so we’ve gathered the most important details you need to start with Google Analytics 4.
Ciarán Harris: UX Matters
The experience a user has with your brand can make or break your reputation and bottom line. On last week’s show, we chatted with Each&Other’s Ciarán Harris on all things UX.
Five Bullet Friday: James Hill
Explore James Hill’s transition to GA4, reading on Saladin, sports highlights, teamwork at Conjura, and family inspirations. Get insights.
Episode #22: June 9, 2022
UX Matters: Keeping your earned traffic on site and shopping with Ciarán Harris
What are the different goals of Google and Facebook (Meta) campaigns?
Ad campaign goals are so important for your Google Ads and Facebook Ads as they guide your ads to succeed and achieve the results you expect!
6 Expert Tactics on Accelerating your eCommerce Business
Optily Radio Season 2 is chock full of amazing insights from our experts. Learn their 6 main takeaways to help accelerate your eCommerce business today!
How do you run a Facebook (Meta) Ads Birthday Discount campaign?
Facebook Ads Birthday Discount campaigns are an easy and effective way to improve your eCommerce business’s Facebook marketing campaigns.
How to perfect your e-commerce channel mix with data
Reach customers with the perfect channel mix using e-commerce analytics. Optimize, find high-value channels, and thrive with data insights.
Mia Bobak: Customer Service as Marketing
We had Mia Bobak of Gorgias on the show to discuss the role customer service plays in building brand loyalty and growing sales in eCommerce.
