Digital Marketing Tactics

Can Adzooma instantly build a marketing funnel from your cross-channel campaigns?

Max Tomlinson
October 14, 2021

With there being more and more data from a growing number of channels, marketers can get overwhelmed with tedious account management tasks. So how much simplification can you get with the Adzooma platform?

Whenever we marketers find a new technology that can help us deal with the ever-growing complexity of online advertising, we ask ourselves: is this platform worth the effort?

It’s always going to take a bit of poking around a new product to “get” it, but how much time for how many benefits is the exchange we all want to know before we dive in.

So, can the Adzooma platform organize your existing campaigns into a marketing funnel structure for optimization?

From our experience, no. While the software is robust, it’s not quite “plug-and-play.”

Optily, on the other hand, does this automatically after you sync your Facebook and Google Ad accounts and choose your campaigns.

The Optily Strategy Wizard

While we don’t impose the marketing funnel structure for your OptiGroups (campaigns with similar objectives that you want to compare against each other), we do encourage it. By default, our software selects campaigns with like goals and splits them out into Top of Funnel, Middle of Funnel, and Bottom of Funnel groups.

You can, of course, easily shuffle these around and rename them to whatever fits your strategy and approach most accurately.

Optily allows you to:

Sign up and link your ads accounts in less than 90 seconds
Select the campaigns you want to optimize and have them automatically organized into a funnel strategy
See your automatically generated recommendations and apply them with one click (or Auto Apply to automate optimization while you sleep!)

We’ve helped companies like Soltech Solutions optimize their ads using the funnel strategy and they saw a 5x increase in their ROAS!

We’re certain you’ll see huge growth in your own performance, so we’re offering a free trial for 14 days. We’re so confident it’ll work for you that you don’t even need to enter your credit card information.

So what are you waiting for? Come try it out or set up a quick call with our Strategy Squad for a demo.

No credit card required

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About the author

Katarina, known among friends and colleagues as Nina, is passionate about marketing, branding, and copywriting. She hosts Optily Radio, the bi-weekly podcast on eCommerce marketing. Nina moved from California to Dublin, Ireland to undertake an MSc in Digital Marketing Strategy at Trinity Business School in 2018 and has stayed there (for the great weather ☔) ever since.

Katarina (Nina) WhiteB2B Content Marketing Manager at Optily