Ecom World just launched its first ever event earlier this year with a huge success. The second conference is coming up next week and Optily is again speaking about the value of the marketing funnel for online retailers.
Brendan Hughes will be back to discuss practical tips and tactics for applying the marketing funnel to your business. He’ll be joined by Amy Coyle, Optily Head of Customer Success, who works with eCommerce client accounts on a daily basis. She will add to the conversation by providing examples from recent customer successes and adding in own observations from extensive work with clients.
The presentation will be a continuation of some of the themes brought up in this summer’s Ecom World session. So if you missed that, fear not! We’ve got the full talk linked below, along with the highlights discussed by Brendan and Charles Chy of Soltech Solutions.
Implementing and Optimizing your Digital Ads Funnel Strategy
If you have some time, Brendan and Charles go over some great points in this session that will be especially helpful for growing eCommerce brands.
The main ideas they present here are:
- Why the funnel approach is still valuable today
- Soltech’s success with using the funnel strategy
- How you can get started with or improve your marketing funnel
For more strategies on the funnel, tune into Brendan and Amy’s presentation at Ecom World, November 15-16.
Brendan also wrote a book the marketing funnel–going into detail on how digital ads can help grow your business, but only if they’re set up and managed correctly. Download your free copy of the eBook and get your brand ready to win in 2022.
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