As a continuation of the marketing funnel introduction webinar from this past summer, the Optily presenters went into more detail to help you create a workable funnel strategy for your marketing.
Some of the topics covered in this presentation are:
- How brand discovery has evolved during the pandemic
- Differences in messaging and creative throughout the funnel stages
- Striking the balance of frequency of ads across the funnel
Check out the full presenation:
Get in touch with us for a review of your current funnel strategy or just sign up for a free trial of the Optily software for 14 days.
About the author
Katarina, known among friends and colleagues as Nina, is passionate about marketing, branding, and copywriting. She hosts Optily Radio, the bi-weekly podcast on eCommerce marketing. Nina moved from California to Dublin, Ireland to undertake an MSc in Digital Marketing Strategy at Trinity Business School in 2018 and has stayed there (for the great weather ☔) ever since.
Katarina (Nina) WhiteB2B Content Marketing Manager at Optily 
About the author
Katarina, known among friends and colleagues as Nina, is passionate about marketing, branding, and copywriting. She hosts Optily Radio, the bi-weekly podcast on eCommerce marketing. Nina moved from California to Dublin, Ireland to undertake an MSc in Digital Marketing Strategy at Trinity Business School in 2018 and has stayed there (for the great weather ☔) ever since.
