Note: This blog was updated in March 2022 with two new bonus titles.
As our society is moving deeper into the technological era many of the older forms of communication are dying out. Radio and Television engagement has fallen since the rise of the internet. Books, however, are very much still thriving.
It seems that as many people who move online for their social engagements, many more are stepping away from it and reverting to older less saturated media. A social media detox, if you will.
Books are seen nowadays as ‘pure’ forms of communication without advertisements and much less fake news (well, this depends on who you’re reading…). This is no doubt very attractive for people in the modern era of constant media bombardment.
Since things change so quickly in digital marketing and especially with Facebook Ads (hello iOS 14!), books can seem like they could go out of date pretty quickly. While that may be true for the detailed “how-to” guides, these books contain more high-level strategies and ways to think about making your campaigns which are certain to apply for years to come.
There is a wealth of information in many books, so let’s jump right in and find out which are the best Facebook advertising books.
Best Facebook Advertising Books in 2022
These books are packed with handy tips, tricks, and guides to ensure you grow your business through effective Facebook marketing.
1. Accelerate eCommerce Growth: A Proven Framework to Scaling YoureCommerce Business with Digital Advertising
Author: Brendan Hughes
Rating: Unrated (new release)
Audience: Beginner-Intermediate
This book provides a framework and detailed strategy for scaling an eCommerce business. Without the solid foundation to scale properly, using Facebook Ads as fuel for a damp fire will not be very effective. Brendan Hughes distills over 2 decades of experience into a condensed guidebook for online marketing success that will help any growing online store excel through social media and paid search best practices.
You can buy the book on Amazon on Kindle or paperback, or just download a free PDF on us.
To hear Brendan talk about some of the big ideas in his book, check out our Funnels & Attribution episode of Optily Radio.
Author: Perry Marshall, Keith Krance & Thomas Meloche
Rating: 4.03/5 (Goodreads)
Audience: Beginner-Advanced
This book provides a deep dive into the ever-changing world of Facebook. Facebook is constantly updating and evolving and many books written on the subject of Facebook advertising may become redundant quickly. However, this insightful book outlasts the rest due to its pointed views, excellent advertising techniques, and examples from some of our world’s major leaders.
Author: Brian Meert
Rating: 3.81/5 (Goodreads)
Audience: Beginner – Intermediate
Brian Meert is a seasoned entrepreneur, CEO, and tech speaker with a knack for social media advertising. In this book, he walks the reader through step-by-step guides on how to build the perfect ad! The book also boasts that it will help you “reach 2 billion potential customers instantly on Facebook and Instagram”.
4. Killer Facebook Ads: Master Cutting-Edge Facebook Marketing Techniques
Author: Marty Weintraub
Rating: 3.71/5 (Goodreads)
Audience: Beginner – Intermediate
This brilliant book by Marty Weintraub, a Facebook advertising expert, features clever workarounds, and little-known tricks and tips for a successful Facebook advertising campaign. The book covers everything from leveraging Facebook Ads to generate likes and promote events to selling products.
Author: Riley Reive
Rating: 4/5 (Goodreads)
Audience: Intermediate – Advanced
Unlike other books that provide tips and guides on how to improve your Facebook advertising, Riley Reive provides knowledge on how to develop your own system to attract the perfect audience for your business. Reive states that you will “Reach at least 43% of your potential clients from nearly all campaigns you run”.
Author: Arnel Leyva, Natalie Law
Rating: 4/5 (Goodreads)
Audience: Beginner – Intermediate
For all you small business owners out there, this one is for you! This book is a handy and concise guide on how to implement all the best Facebook advertising strategies used by some of the most successful companies in the world. The authors teach you how to use advanced marketing techniques for your own small business.
Here are 2 more bonus titles to add to your list
Bonus #1: Social Media Marketing 2022
Author: Jeremy Preace
Rating: 4.7/5 (Amazon)
Audience: Beginner
This 4-book bundle goes well beyond just Facebook Ads and explains how a holistic strategy is needed to grow your business. Book 1 is an overview of social media strategy, while Books 2 and 3 focus specifically on Facebook and Instagram tactics in detail.
Bonus #2: Social Media Marketing Workbook
Author: Jason McDonald
Rating: 4.4/5 (Amazon)
Audience: Beginner – Intermediate
This very practical workbook goes well beyond just Facebook and Instagram, so you definitely got a ton of information. This huge collection of strategies, tactics, and tips in over 400 pages is more than enough to ensure you make the most of the social channel you choose to be on this year. Running the gamut of paid and organic marketing, this is a great reference for any eCommerce business looking to grow.
Some additions to your bookshelf
Now that you’ve found the perfect book for growing your business, you can have a credible and reliable fallback to refer to. Also, it’s definitely a good look to have the top titles on your bookshelf during Zoom meetings 
All the books mentioned above can be bought as both hard copies or as e-versions. Meaning that whether you’ve joined the e-book world or prefer the feel of paper in your hands you’ll be able to access endless advertising knowledge everywhere you go.
We’d love to hear your thoughts on which is your favorite book on Facebook ads. Let us know what you think on our social media.
