It’s 2021 and it seems like nearly everyone has a podcast these days (…er, we’re no exception 
). Amazon was sold out of microphones for a reason last year!
The point is, there are a ton of shows on marketing, generic business theory, and overall eCommerce to go through. But which ones are the best for you?
In our picks for the top eCommerce Marketing podcasts of 2021, we’ve gone through and selected our favorite shows that we think will add value to your marketing efforts and help you scale your online business.
The Top eCommerce Marketing Podcasts in 2021
Below is a list of the most insightful and best podcasts for people looking to scale their online stores. Each podcast has its own unique style but what they all have in common is a brilliant knowledge of advertising for all levels. So, whether you’re a first-time entrepreneur or a seasoned veteran of the marketing world, you are sure to enjoy these podcasts on eCommerce advertising.
Host: Katarina (Nina) White
Platform: All major podcast outlets and Youtube
Average duration: 35 minutes (1 episode/bi-weekly)
Audience: Beginner-Intermediate
Optily Radio brings together experts from across the eCommerce marketing landscape–PPC, social media, SEO, store development, and more–with internal voices from within the Optily team. The fireside chat format of the show makes it less of an interview format and more of a conversation with multiple experts chipping in their own experience.
You shouldn’t have to have a Ph.D. in marketing to sell stuff online, so the ideas presented and technical terminology are explained clearly. While it’s friendly to beginners in eCommerce, the show presents big-pictures trends and brings in details about the small changes to all the platforms. Veteran marketers would also certainly benefit from staying up-to-date with insights from the thought leaders of the industry.
2. Commerce Tea
Host: Kelly Vaughn and Rhian Beutler
Platform: All major podcast outlets
Average duration: 45 minutes (1 episode/week)
Audience: Beginner-Intermediate
Commerce Tea is a great podcast for anyone running a Shopify store. It’s hosted by two Shopify partners who bring in topic experts to dive deeper into various themes that include marketing, but go beyond into things like logistics and inventory management.
It’s an easy listen, just two friends chatting about work, where all the technical jargon and complicated aspects are explained really clearly.
Host: Austin Brawner
Platform: All major podcast outlets
Average duration: 45 minutes (1 episode/week)
Audience: Beginner-Intermediate
The show hosts weekly experts from across the eCommerce field and dives into what is working now for them. It goes well beyond just marketing specifically, but episodes do focus on topics including SEO. changes to social media, and email marketing. With over 300 episodes up–there’s plenty of content to sift through to find the bits that would be most useful to you.
Host: Tim (Timbo) Reid
Platform: All major podcast outlets
Average duration: 52 minutes (1 episode/week)
Audience: Intermediate-Advanced
The Small Business Big Marketing Show is a podcast focused on helping you implement clever, effective marketing ideas that you can use to grow your business. Aimed at every business person looking for mind-blowingly good marketing ideas, there is tons here that will apply to eCommerce SMBs.
Host: Phil Graham
Platform: All major podcast outlets
Average duration: 27 minutes (1 episode/week)
Audience: Beginner-Advanced
The NEXT LEVEL Facebook Ads Podcast is a marketing podcast that will help you master Facebook ads, giving you an edge over your competitors. Facebook is so crucial for eCommerce brands, so while the show doesn’t focus on online sales specifically, the topics covered here will definitely help you grow your online store.
Host: Emily Binder
Platform: All major podcast outlets
Average duration: 3 minutes (2 episodes/week)
Audience: All levels
Emily Binder is an entrepreneur and a popular speaker. This unique award-winning podcast is done in ‘flash briefing’ style. In under three minutes, Binder updates you on the latest in marketing, voice technology, and business. Voice search is always growing and will play a bigger and bigger role in eCommerce. More and more people are tuning into podcasts too, so audio ads are also something to keep on your radar. This micro-podcast format is a great short update to keep you thinking ahead.
Advantages Of Podcasts and Books
Last week, we posted about the best books that can help you with Facebook ads. Now with this list of shows, we hope you’ve now found the perfect books and podcasts to help you grow your online business’s marketing.
While some books are available as audiobooks, unfortunately not all are (until the robots get less…roboty, that is and AI can read us all bedtime stories! 
). The best part about podcasts is that you can listen to them literally anywhere! Whether you’re commuting to work in the morning (once that becomes a thing again, that is!) or going for an evening run, you can take your podcast with you to constantly learn throughout the day.
We’d love to hear your thoughts on any other podcasts that have helped you with your business. Let us know what you think on our social media and make sure to let us know what you think of our newborn podcast Optily Radio by leaving us a review.
