It’s undeniable that the MarTech industry has been experiencing rapid changes in the last two years, and 2022 will continue this trend, experts say.
While more and more consumers are connecting and shopping online, it’s vital that your business keeps its marketing up to scratch.
MarTech solutions are digital marketing tools that allow you to virtually engage and build trust with customers.
There are so many incredible tools out there that will add value to your business. In this blog, we’ve curated a list of the most useful and inspiring solutions that we think you should add to your MarTech stack in 2022.
What is MarTech?
MarTech, or Marketing Technology, is a broad term that covers all the marketing tools that businesses use to advertise to customers.
This technology can include analytics tools, Search Engine Optimization (SEO) tools, Customer Relationship Management (CRMs), Customer Data Platforms (CDPs), marketing optimization platforms, etc.
Each MarTech tool is designed to maximize marketing communications, and help to grow your eCommerce business.
Why is MarTech important for your business?
MarTech solutions are becoming more and more popular but why should you use them for your business? There are many wonderful benefits to using MarTech solutions such as:
- Solving problems that traditional marketers can’t
- Keeping pace with customer behaviors
- Upholding data privacy laws and expectations
- Optimizing your marketing quickly and effectively
- Automating your marketing communications
Top 7 MarTech Solutions for Growth in 2022
MarTech is important for your business but which of the thousands of tools should you use? The global MarTech landscape is constantly evolving and it can be hard to keep up to date with the best technology.
Below is a list of expertly selected MarTech tools that we believe will bring the highest growth to your business in 2022 if utilized correctly!
- Optimization – Optily
- Website – Elementor
- SEO – SEMrush
- Video Conferencing – Zoom
- CRM – Salesforce
- Data Analytics – Google Analytics
- Social Media – Zoho
1. Optily
The easiest and smartest MarTech solution to optimize and improve your ad spend is with Optily.
Optily’s intelligent and innovative technology connects all your online ad accounts and, with just a single click, helps you make the most of your advertising budget.
This is an all-encompassing tool, which manages your ads across both social networks and search engines. You can try the software for free with a 14-day free trial.
- Pricing: From $948 USD per year
- Free trial: Yes
- Credit card required for signup: No
2. Elementor
Elementor is a marketer’s dream when it comes to website design. The platform enables anyone to create a fully functional WordPress website without having to know how to code.
Although there are many website-making softwares out there, they can be confusing to use and limited in functionality.
Elementor empowers eCommerce business owners to create their own WordPress-based online stores to grow rapidly.
- Pricing: From $49 USD per year
- Free trial: No
- Credit card required for signup: No
3. SEMrush
SEMrush is your one-stop-shop for all things SEO. If one of your goals in 2022 is growing your organic positioning on search engines then this is the tool for you.
This tool has been around a while and with that comes vast experience. Some of its best features include keyword optimization, copywriting assistance, and content template suggestions based on your competitors.
- Pricing: From $99.95 USD per year
- Free trial: Yes
- Credit card required for signup: No
4. Zoom
Zoom? Yes, Zoom.
Since the global pandemic began there has been a massive shift to online shopping. That means that as marketers we must engage with customers through the internet to build brand trust and loyalty.
Just like in a shop, you and your employees would be dressed neatly with a smile on your face. Online, you want a clear and effective video conferencing tool to put your best foot forward.
Zoom can facilitate meetings, webinars, and online conferences. It can also be used for product demos and Q&As.
- Pricing: From $25 USD per month
- Free trial: Yes
- Credit card required for signup: No
5. Salesforce
To grow your business you need a great CRM strategy and there’s no better tool in this sector than Salesforce. CRM refers to customer relations management and it is vital to help keep existing customers returning to your store and bringing new customers in.
Salesforce has an incredibly customizable CRM platform allowing you to perform marketing automation, lead management, analyze sales data and personalize deals for one dashboard.
- Pricing: From $25 USD per month
- Free trial: Yes
- Credit card required for signup: No
6. Google Analytics
Once your marketing strategy is in play, you need to be able to analyze its performance at all touchpoints with consumers. Knowing how well its performance will allow you to tweak your strategy for optimal growth.
Understanding the customer journey is vital for eCommerce businesses and this is exactly what Google Analytics allows you to do.
- Pricing: From $12500 USD per month
- Free trial: Yes
- Credit card required for signup: No
7. Zoho
The market is saturated with countless social media marketing tools, it can be tough to even choose which one to use.
Zoho may not be as well-rounded as other big brands like Hootsuite, but it does the simple things right. The main feature we were impressed by is that it allows you to schedule and organize social media posts.
In the busy world of marketing, anything that can help organize and keep content flowing to customers is a valuable tool.
- Pricing: From $49 USD per month
- Free trial: Yes
- Credit card required for signup: Yes
Conclusion
If you are considering putting much of your marketing budget into MarTech solutions, you need to choose the right solution for your needs.
I hope that this list of my Top 7 MarTech Solutions for Growth in 2022 helps make that decision.
If you want to grow your business in 2022, this is a great place to start!
