Setting up Google Ad Manager: A step-by-step guide
Look no further, the ultimate step-by-step guide to setting up a Google Ad Manager account for your business in 2022 is here!
Erica Salm Rench: Scaling with Email Marketing
Personalization in marketing is a growing in importance. Erica Salm Rench takes us through how email marketing can be personalized at scale.
Episode #27: August 18, 2022
Scaling with Email Marketing: Keep customers engaged and shopping Erica Salm Rench
4 Tactics for Personalizing the User Experience in eCommerce
The human touch is the name of the game in 2022 and will only continue to grow as a trend in eCommerce. But how can brands scale and still keep up with the personalization customers expect?
Osa Gaius: SMS for Sales
Mobile sales are only increasing in the world of eCommerce, but are you leveraging SMS as a channel for direct sales? Osa Gaius chatted with us to discuss this underused direct channel.
Episode #26: August 4, 2022
SMS for Sales: Repositioning this medium for direct conversions with Osa Gaius
What is the best way to choose keywords for your PPC campaigns?
Starting off with pay-per-click (PPC) campaigns can be a struggle, so we’re going to go over the basics to give you a leg up.
YouTube and Shopify: What is YouTube Shopping?
Shopify recently announced its new partnership with YouTube that will enable merchants to sell directly from the video platform.
Calculating your ROAS: What is a good return on Google, Meta, and TikTok?
Calculating ROAS is an essential marketing process, however, what is a good ROAS for each major advertising platform?
David Perry: Growth through Partnerships
By not partnering with complementary brands on your Shopify store, you’re driving people off your page to shop elsewhere. David Perry chatted to us about how brands and influencers can benefit from a novel approach to partnerships.
