Google Analytics 4 vs UA: What you need to know before July 2023
Google’s Universal Analytics is being sunset next year, so we’ve gathered the most important details you need to start with Google Analytics 4.
Ciarán Harris: UX Matters
The experience a user has with your brand can make or break your reputation and bottom line. On last week’s show, we chatted with Each&Other’s Ciarán Harris on all things UX.
Episode #22: June 9, 2022
UX Matters: Keeping your earned traffic on site and shopping with Ciarán Harris
What are the different goals of Google and Facebook (Meta) campaigns?
Ad campaign goals are so important for your Google Ads and Facebook Ads as they guide your ads to succeed and achieve the results you expect!
6 Expert Tactics on Accelerating your eCommerce Business
Optily Radio Season 2 is chock full of amazing insights from our experts. Learn their 6 main takeaways to help accelerate your eCommerce business today!
How do you run a Facebook (Meta) Ads Birthday Discount campaign?
Facebook Ads Birthday Discount campaigns are an easy and effective way to improve your eCommerce business’s Facebook marketing campaigns.
Mia Bobak: Customer Service as Marketing
We had Mia Bobak of Gorgias on the show to discuss the role customer service plays in building brand loyalty and growing sales in eCommerce.
Episode #21: May 26, 2022
Customer Service as Marketing: Increasing CRO and customer loyalty with Mia Bobak
How to launch your first TikTok ad
The ultimate guide to TikTok Ads so that you can launch an amazing first TikTok ad campaign for your eCommerce business today!
Keith Matthews: Starting off Right with Shopify
Starting on Shopify is simple enough for anyone. At a certain point, however, brands need professional expertise. Keith Matthews discusses.
